Imagine Creativity Center

IMAGINE
BOCCONI 2019

FIVE DAYS PROGRAM

Thursday May 9 Friday May 10 Saturday May 11 Sunday May 12 Monday May 13
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
MILAN CASTELLO VISCONTEO MILAN/BOCCONI
Kick-off & Briefings
Reframing the problem
Idea Generation
Prototyping
Pitching

Program presentation.

WHAT

Creation of the 6 teams and briefing on the challenge by the client.

WHERE

Bocconi Experience-Lab.

Understand the problems related with the challenge.

WHAT

Participants will collect information directly from stakeholders.

WHERE

In a working space in Castello Visconteo.

Evaluating potential solutions to the problems identified.

WHAT

Participants will go through a creative process tounderstand which is the most suitable project to solve the problem identified.

WHERE

In the gardens of Castello Visconteo.

Develop a prototype to evaluate the idea.

WHAT

Participants will develop a prototype. This prototype can either be digital (app, web) or phisycal.

WHERE

In a working space in Castello Visconteo.

Pitch the idea to sponsors.

WHAT

Each team will pitch the idea to the management of the sponsor companies.

WHERE

It will take place in Bocconi University.

EDITION OVERVIEW

Imagine Express 2017
  • Day 1
    Kick-off and Research phase in Milan. Team Creation. Each group will receive the challenge and will have the opportunity to collect data from field research which will help in generating solutions.
    • - Opportunity to ask the sponsor questions
    • - Visit field to collect information
    • - Conduct market research (i.e. interviews, questionnaries).
  • Day 2
    Trip to Castello Visconteo. Reframing the problem - Ideas Generation
    • - Reframing the problem
    • -Teamwork at Castello Visconteo.
    • - Refining ideas
    • - Work with mentors
    • - Outdoor activities
    • - Social gathering
  • Day 3
    Prototyping - Castello Visconteo
    • - Continue with the ideas
    • - Plan generation
    • - Continue teamwork Solution development and prototyping
    • - Work with developers and designers to refine prototype
    • - Inspirational activity
  • Day 4
    Communication - Castello Visconteo
    • - Pitch preparation
    • - Final preparations
    • - Bus back to Milan
  • Day 5
    Pitching Phase in Milan
    • - Teams will pitch their solution to the sponsor company and jury
    • - Winner announcement
    • - Networking

FINAL EVENT

UNIVERSITA BOCCONI

Monday May 13th

UNIVERSITA BOCCONI

MENTORS AND IN-HOUSE GUEST

Mentors

An extraordinary team of mentors from different backgrounds, including SDA Bocconi professors, Imagine Creativity Center experts and invited personalities will visit the participants each day throughout the event weekend to provide feedback to the groups

The dreamers will also be visited by experts that will give master presentations on different subjects.

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Apply here if you want to be a dreamer of the next edition of Imagine

The final selection of participants will be made by Ferring Pharmaceuticals (with the help of Imagine & SDA Bocconi)
The program is open to participants with different academic and professional backgrounds and the selection criteria will be based on study and academic merits, participation in extra-curricular activities or personal projects, professional experience and motivation.

Let us know who you are and why you believe you would be a good dreamer. Be creative!
The video is not mandatory but is strongly suggested.
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