PROJECTS

There are major technological advances linked to the world of communication, yet the current TV model (Homo Zapping) is not keeping pace with other postdigitals transformations. This team has worked on a vision of the future of television audiovisual consumption, in particular two scenarios about what will television in 2015 and 2020. In the vision of 2015 (Homo Interactus) a model that historical TV channels disappear as a result is presented the convergence between the Internet and television. VisionAir presents examples of interactive experiences and customized for different household members. There are three areas of analysis of this vision of 2015: 1) current audiovisual intermediaries are not necessary; 2) television recognizes you and gives you a personal experience with prime time at all hours; 3) advertising will begin to be prodemand. In the vision of 2020 (Homo experiencis) a model in which the television disappears and the user can enjoy a sensory experience is presented. There are two lines of analysis of this vision of 2020: 1) the TV will disappear as we know it today, 2) experience is immersive, multisensory, with videos, audio, touch and holographic perfumes.

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  Dani Roig

  

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  Teresa Martin

  

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  Jorge Martinez