The challenge Unilver launched to Imagine was to find ways to encourage saving water in the town of Viladecans where the company recently installed its headquarters. assessing the global presence of the brand, the dreamers decided to broaden the challenge and designed a global solution adaptable to any city. This project aims to improve the responsible use of water presenting three ideas based on triggering the awareness and motivation of society:
1) creating an index of responsible water consumption for worldwide use;
2) organization of Water Friendly City ranking, a contest saving water between cities in 180 countries where Unilever has offices ;
3) launching of a platform for the generation and transfer of disruptive ideas for the saving of water, with actions such as seeking greater ecological reputation, creating water detectives and 5 minutes music shower.