Imagine Creativity Center
Imagine Creativity Center

PROJECTS

In each edition of IMAGINE, teams will work on 4 projects that propose disruptive solutions to different problems in the world..

Projects are chosen by a committee of experts who evaluates the proposals submitted by applications. 12 talented people will work on these projects. The results will be presented in a public event.

POSTDIGITAL 2012

Water Saving

Unilever

The challenge Unilver launched to Imagine was to find ways to encourage saving water in the town of Viladecans where the company recently installed its headquarters. assessing the global presence of the brand, the dreamers decided to broaden the challenge and designed a global solution adaptable to any city. This project aims to improve the responsible use of water presenting three ideas based on triggering the awareness and motivation of society:
1) creating an index of responsible water consumption for worldwide use;
2) organization of Water Friendly City ranking, a contest saving water between cities in 180 countries where Unilever has offices ;
3) launching of a platform for the generation and transfer of disruptive ideas for the saving of water, with actions such as seeking greater ecological reputation, creating water detectives and 5 minutes music shower.

  • David Marcos

    David Marcos

    LinkedIn twitter

  • Bruno Hermosilla

    Bruno Hermosilla

    twitter

  • Gema Quintana

    Gema Quintana

    LinkedIn twitter

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