Imagine Creativity Center
Imagine Creativity Center

IMAGINE
BOCCONI 2016-17

ABOUT THE PROJECTS

The 18 participants of Imagine Bocconi will be divided into 6 teams of 3 Dreamers each. Each team is formed by individuals with distinct profiles. The 6 resulting projects, organized by the sponsor(s) will center on creatively solving an issue that the sponsor faces in a particular business segment

Sponsor Challenge

Generali Group at a glance

Generali is one of the leading insurers in the world with more than 76,000 employees. Its widespread international footprint, entailing more than 60 countries in the world, produced 74 billion Euro in premiums in 2015.
The Group core business consists of an extensive line of products in the Life and Property & Casualty segments to meet all the clients’ needs and distributed through a global proprietary sales network of agents and financial advisors, supported by brokers, bancassurance and direct channels.

Being already one of the leading international insurance and financial groups, the new Generali strategy aims to reinforce its leadership position in the retail insurance market in Europe, delivering a continuous increase in cash and dividends to its shareholders, consistently with its history, business approach and expertise.

Becoming a retail leader insurance in Europe will require to enhance the customer experience by becoming a lean and agile operator with a “simple & smart” approach. When acting along these lines, the customer experience throughout the life cycle of the insurance policy will be improved, distributors’ capabilities will be extended to produce up-selling and cross-selling opportunities and new insurance solutions will be offered. Generali relies on innovation as a key driver for future growth, as IT allows for more tailored solutions and quicker product development. Indeed, through this innovation Generali aims to achieve product excellence in the new market context.
Generali is already working in this direction and it was in fact designated in 2015 among the 50 smartest companies in the world by the prestigious MIT Technology Review, whose mission is to identify companies that create disruptive business models leveraging on innovative technologies.

Why Imagine Bocconi?

Innovation is becoming an integral component of Generali DNA and a key element of growth and differentiation in the very competitive global insurance market...By joining and sponsoring Imagine Bocconi, Generali aims to explore and develop new innovative ideas and digital solutions for its business and develop products and services that are tailored to the continuously evolving client needs. This initiative will further help Generali to promote culture of innovation internally and externally.

The challenge identified for the Imagine Bocconi initiative, “how to improve the insurance offering and the customer experience for millennials”, goes in this direction by leveraging on the innovation capabilities of the target group itself, within a co-design philosophy.

  • COMING SOON
  • COMING SOON

BOCCONI 2016

For this edition of IMAGINE, the following projects have been selected:

Project 1

Imagine Foundation Imagine Creativity Center

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Project 2

Imagine Foundation Imagine Creativity Center

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Project 3

Imagine Foundation Imagine Creativity Center

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Project 4

Imagine Foundation Imagine Creativity Center

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Project 5

Imagine Foundation Imagine Creativity Center

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Project 6

Imagine Foundation Imagine Creativity Center

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Let us know who you are and why you believe you would be a good dreamer. Be creative!
The video is not mandatory but is strongly suggested.
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