Thursday May 24 | Friday May 25 | Saturday May 26 | Sunday May 27 | Monday May 28 |
---|---|---|---|---|
DAY 1 | DAY 2 | DAY 3 | DAY 4 | DAY 5 |
MILAN | CASTELLO VISCONTEO | MILAN/BOCCONI | ||
Kick-off & Briefings |
Reframing the problem |
Idea Generation |
Prototyping |
Pitching |
Program presentation. WHATCreation of the 7 teams and briefing on the challenge by the client. WHEREBocconi Experience-Lab. |
Understand the problems related with the challenge. WHATParticipants will collect information directly from stakeholders. WHEREIn a working space in Castello Visconteo. |
Evaluating potential solutions to the problems identified. WHATParticipants will go through a creative process tounderstand which is the most suitable project to solve the problem identified. WHEREIn the gardens of Castello Visconteo. |
Develop a prototype to evaluate the idea. WHATParticipants will develop a prototype. This prototype can either be digital (app, web) or phisycal. WHEREIn a working space in Castello Visconteo. |
Pitch the idea to sponsors. WHATEach team will pitch the idea to the management of the sponsor companies. WHEREIt will take place in Bocconi University. |
UNIVERSITA BOCCONI
Monday May 28th
An extraordinary team of mentors from different backgrounds, including SDA Bocconi professors, Imagine Creativity Center experts and invited personalities will visit the participants each day throughout the event weekend to provide feedback to the groups
The dreamers will also be visited by experts that will give master presentations on different subjects.
Apply here if you want to be a dreamer of the next edition of Imagine