IMAGINE
BOCCONI 2017

FOUR DAY PROGRAM

EDITION OVERVIEW

Day 1
Research phase in Milan. Each group will receive the challenge and will visit independent companies and/or collect data from field research which will help in generating solutions.
- - Presentation of challlenge
- - Reframing the problem
- - Opportunity to ask the sponsor(s) questions
- - Visit companies to collect information
- - Conduct market research (i.e. interviews, questionnaries).
- - Bus from Milan to Torino
Day 2
Torino
- - Teamwork at Castello Di Pavone
- - Refining ideas
- - Plan generation
- - Work with mentors
- - Outdoor activities
- - Social gathering

Day 3
Castello Di Pavone
- - Continue teamwork Solution development and prototyping
- - Work with developers and designers to refine prototype
- - Networking
- - Bus from Torino to Milan
Day 4
Pitching Phase in Milan
- - Teams will pitch their solution to the sponsor company and jury
- - Winner announcement
- - Set up of start-up incubator

FINAL EVENT

UNIVERSITA BOCCONI

Monday May 22^nd

MENTORS AND IN-HOUSE GUEST

An extraordinary team of mentors from different backgrounds, including SDA Bocconi professors, Imagine Creativity Center experts and invited personalities will visit the participants each day throughout the event weekend to provide feedback to the groups

The dreamers will also be visited by experts that will give master presentations on different subjects.