Imagine Creativity Center
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IMAGINE
BOCCONI 2017

ABOUT THE PROJECTS

The 21 participants of Imagine Bocconi will be divided into 7 teams of 3 Dreamers each. Each team is formed by individuals with distinct profiles. The resulting 7 projects, organized by the sponsor(s) will center on creatively solving an issue that the sponsor faces in a particular business segment

Sponsor Challenge

Generali Group at a glance

Generali is an independent, Italian Group, with a strong international presence. Established in 1831, it is among the world’s leading insurers and it is present in over 60 countries with total premium income exceeding €70 billion in 2016. With over 74,000 employees in the world, and 55 million clients, the Group has a leading position in Western Europe and an increasingly significant presence in the markets of Central and Eastern Europe and in Asia.

Being already one of the leading international insurance and financial groups, the new Generali strategy aims to reinforce its leadership position in the retail insurance market in Europe, delivering a continuous increase in cash and dividends to its shareholders, consistently with its history, business approach and expertise.

Generali is seeking to transform and simplify for its operating machine for its customers and distributors, becoming a lean and agile operator. When acting along these lines, the customer experience throughout the life cycle of the insurance policy will be improved, distributors’ capabilities will be extended to produce up-selling and cross-selling opportunities and new insurance solutions will be offered. Generali relies on innovation as a key driver for future growth, as IT allows for more tailored solutions and quicker product development. Indeed, through this innovation Generali aims to achieve product excellence in the new market context

Why Imagine Bocconi?

Innovation is becoming an integral component of Generali DNA and a key element of growth and differentiation in the very competitive global insurance market...By joining and sponsoring Imagine Bocconi, Generali aims to explore and develop new innovative ideas and digital solutions for its business and develop products and services that are tailored to the continuously evolving client needs. This initiative will further help Generali to promote culture of innovation internally and externally.

The challenge identified for the Imagine Bocconi initiative, “how to improve the insurance offering and the customer experience for millennials”, goes in this direction by leveraging on the innovation capabilities of the target group itself, within a co-design philosophy.

  • COMING SOON
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Apply here if you want to be a dreamer of the next edition of Imagine

Let us know who you are and why you believe you would be a good dreamer. Be creative!
The video is not mandatory but is strongly suggested.
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